In crafting the Platinum Rare Collection, La Prairie applies the same principles as the houses of haute-couture, haute-horlogerie or haute-joallerie – from the painstaking selection of its raw, precious ingredients to an expert formulation and the sublime design of its vessels, every Platinum Rare creation is an object of desire. This fusion of luxury savoir-faire and exceptional skincare benefits defines the very essence of Haute-Rejuvenation – La Prairie’s high art of reigniting a youthful appearance. Through this philosophy, the Platinum Rare Collection redefines rejuvenation as we know it. The Platinum Rare Haute-Rejuvenation experience reaches its apex with the ultimate cream to rejuvenate as if time were suspended – Platinum Rare Haute-Rejuvenation Cream – for rejuvenation made everlasting. Inspired by the suspension of time inherent to the furthest reaches of the cosmos where platinum originated, the scientists at La Prairie sought to recreate this “Platinum Moment” through Haute-Rejuvenation. Haute-Rejuvenation addresses a multitude of interconnected rejuvenating processes in the skin. By initiating these key rejuvenating features, a halo of benefits radiates across skin layers. This regeneration creates a virtuous loop of rejuvenation. The result of years of research – the time required to create a true piece of haute-craftsmanship – La Prairie’s Platinum Science enters a new chapter with its latest breakthrough, the exclusive Platinum Multi-Peptide. A combination of potent peptides with platinum, it is designed to encourage and sustain the virtuous loop of rejuvenation. Enriched with this unique active, Platinum Rare Haute-Rejuvenation Cream is further enhanced with La Prairie’s Exclusive Rejuvenating Complex, which gives skin a younger appearance. As skin is rejuvenated, it emits the beauty of the Platinum Moment, now and eternally.