RESTORE ∙ RAISE ∙ REDEFINE THE GAZE IS REAWAKENED More than 30 years ago La Prairie unveiled caviar’s power to nourish and rejuvenate the skin. Today, La Prairie masters the science of caviar with Caviar Premier, designed to harness caviar’s full lifting and firming potential. With this innovation, La Prairie specifically focuses on the eyes. Known as the mirror of the soul, the eyes also tell a story of time passed. Indeed, the delicate skin around the eye is the area of the face which displays the most concentrated signs of ageing, including gravity’s noticeable effects on both the upper and lower lids and brows, loss of elasticity, fine lines and wrinkles. La Prairie introduces Skin Caviar Eye Lift, the first eye-opening serum for the whole eye area, including brows – it is La Prairie’s gentle yet effective answer to eye lifting and firming concerns. The combination of two formulas – one encapsulated in La Prairie’s iconic caviar beads, the other in an innovative gel-cream emulsion – is enriched with Caviar Premier and La Prairie’s Exclusive Rejuvenating Complex With a press of the activating pump, the two formulas – housed in separate chambers to maintain their purity – are drawn up to an innovative mechanism that freshly blends them. The result is a delightfully textured serum that melts into skin with a refreshing touch and a tensing sensation. With each use, the eyes are opened, the eye contours look lifted and the gaze is reawakened. Inspired by Dr Paul Niehans’ pioneering work on rejuvenation conducted at the storied Swiss Clinique La Prairie, the Exclusive Rejuvenating Complex gives skin a younger appearance.